Job Description

Key ResponsibilitiesPaid Advertising (Meta & Google Ads)

Plan, create, and manage

Facebook, Instagram, and Google Ads

campaigns Keyword research, audience targeting, ad copy creation, and A/B testing Monitor daily budgets, bids, CTR, CPL, ROAS, and conversions Optimize campaigns for better performance and lower acquisition cost Set up and manage

conversion tracking, Meta Pixel, and Google Analytics / GA4

SEO (On-Page & Off-Page)

Perform

keyword research

for service pages, blogs, and landing pages Optimize website content, meta tags, headings, URLs, and internal linking Execute

off-page SEO

activities: link building, citations, outreach, and listings Monitor rankings, traffic, and SEO performance using tools like Search Console Identify and fix basic technical SEO issues (crawl errors, indexing, page speed)

Reporting & Analysis

Prepare

weekly and monthly performance reports

for ads and SEO Analyze data and provide actionable insights for improvement Track leads/sales and attribute results to campaigns

Qualifications

Hands-on experience in

Meta Ads and Google Ads

Strong understanding of

SEO fundamentals (on-page & off-page)

Experience with

Google Analytics, Google Search Console, Meta Business Manager

Ability to analyze data and optimize campaigns based on performance Good written communication skills for ad copies and content optimization Experience working with

WordPress / Shopify websites

is a plus

Preferred Qualifications

Any Bachelor's degree. Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a bonus.
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Required) total work: 1 year (Preferred)
Location:

T Nagar, Chennai, Tamil Nadu (Required)
Work Location: In person