A digital marketing manager plans, executes, and optimizes online marketing campaigns to drive brand awareness and sales. Key responsibilities include developing strategy, managing budgets, overseeing channels like SEO/SEM, social media, and email marketing, analyzing data to report on performance, and leading a team. Strong analytical, strategic, creative, and leadership skills are essential for this role.
Create and execute online marketing campaigns using SEO, social media, and email strategies. Analyze campaign performance and optimize for better ROI. Collaborate with teams to enhance digital presence and engagement.
Responsibilities
Strategy and planning:
Develop and implement comprehensive digital marketing strategies aligned with business goals.
Campaign management:
Plan, execute, and optimize online campaigns across various channels, including search engines, social media, and email.
Budget management:
Manage and allocate budgets for digital marketing campaigns.
Content management:
Plan and manage the creation of relevant and engaging digital content for various platforms.
Data analysis:
Track, analyze, and report on key performance metrics to evaluate campaign effectiveness and identify trends.
Team leadership:
Lead and collaborate with internal teams or external agencies to achieve marketing objectives.
Staying current:
Keep up-to-date with emerging digital platforms, industry trends, and marketing technologies.