The Digital Marketing Executive & Designer will be responsible for planning and executing online marketing campaigns, managing social media, and creating visual content (static, video & ads) that builds brand awareness and generates leads.
Key responsibilities
Plan and execute digital marketing campaigns across channels (Meta, Google, YouTube, email, website, marketplaces if any).
Manage and grow social media pages (Instagram, Facebook, YouTube, LinkedIn etc.) including content planning, posting calendar and engagement.
Run and optimize paid campaigns (Meta Ads, Google Ads) for traffic, leads and conversions, including basic performance tracking (CPC, CPA, ROAS, etc.).
Perform basic SEO activities: keyword research, on-page optimization (titles, meta, blogs), and coordination for off-page activities.
Design creatives for social media, ads, website banners, emailers, brochures, posters and other marketing collaterals using tools like Photoshop, Illustrator, Canva, Figma etc.
Create short-form content (reels, stories, basic video edits, GIFs, thumbnails) suitable for each platform.
Ensure brand consistency across all designs - colors, fonts, logo usage, tone of voice and visual style.
Coordinate with internal teams (sales, product, operations) to understand requirements and convert them into campaigns and creatives.
Track campaign and social media performance using tools like Meta insights, Google Analytics, and prepare basic weekly/monthly reports.
Stay updated with latest digital marketing and design trends, platform algorithm changes, and propose new ideas to improve results.
Required skills & qualifications
Bachelor's degree in Marketing, Design, Media, Communication or any relevant field (or strong portfolio in place of degree).
1-3 years of hands-on experience in digital marketing and social media management (for fresher JD, change to "0-1 years / freshers with strong portfolio can apply").
Proficiency in design tools: Adobe Photoshop / Illustrator / XD / Figma / Canva (mention exactly what you use in your company).
Practical knowledge of Facebook/Instagram Ads Manager and Google Ads (campaign setup, basic optimization, and reporting).
Basic understanding of SEO, content marketing and email marketing tools (Mailchimp, Sendinblue, etc. - edit as per your stack).
Strong sense of visual aesthetics, typography, layout and color theory; ability to adapt designs to different formats and platforms.
Good written and verbal communication skills in English (and Tamil/Hindi if needed for creatives).
Ability to work on multiple projects, meet deadlines, and coordinate with cross-functional teams in a fast-paced startup environment.
Preferred / nice-to-have
Experience in shooting basic photos/videos for social media using mobile devices and setting up lighting/composition.
Experience with marketplace creatives (Amazon, Flipkart, etc.) or app store graphics if relevant to your business.
Knowledge of basic motion graphics or animation (After Effects / Premiere Pro / CapCut etc.).
Prior work experience in D2C/e-commerce, SaaS, or tech startup environment.
Job Type: Full-time
Pay: ₹9,283.19 - ₹20,000.00 per month
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.