Job Description

Job Title: Digital Marketing Specialist

Experience Required:

4-5 Years

Location:

Chennai (Work from Office)

Industry Preference :

Luxury Decor, Interior Design, Home Decor, Furniture, Premium Lifestyle Brands

Role Summary

We are looking for an experienced and results-driven Digital Marketing Specialist to manage SEO, Social Media Marketing, and Meta Advertising for our brand. The ideal candidate should have strong strategic thinking, hands-on campaign execution skills, content understanding, and an analytical mindset. This role will directly contribute to brand visibility, lead generation, and online growth.

Key Responsibilities1. Social Media Management (SMM)

Develop and execute content strategies for Instagram, Facebook, LinkedIn Manage daily posting, engagement, and community building Coordinate with designers/creators for high-quality visuals Track social media analytics and optimise performance

2. Meta Ads (Facebook + Instagram Ads)

Plan, create, and optimise ad campaigns for awareness, traffic, and conversions Build targeted ad sets (retargeting, cold audience, custom audiences) Monitor ROAS, CPL, CPC, CTR and refine campaigns for best performance Manage ad budgets and provide detailed reporting

3. SEO (Search Engine Optimisation)

Implement on-page, off-page, and technical SEO strategies Conduct keyword research and competitor analysis Improve organic traffic, ranking, visibility, and domain authority Coordinate content optimisation for website, landing pages, and blogs Work with developers for fixing SEO issues

4. Analytics, Strategy & Reporting

Track performance using Google Analytics, Meta Business Suite, Search Console Prepare weekly & monthly reports with insights and action points Analyse trends, competitors, and audience behaviour Recommend improvements for content, ads, and SEO campaigns

5. Content & Creative Coordination

Plan digital campaigns, creative directions, and brand storytelling Create briefs for designers, photographers, and influencers Maintain digital brand consistency across all platforms

Skills & Requirements

4-5 years of hands-on experience in SEO, SMM, and Meta Ads Proven experience managing brand accounts and performance-driven campaigns Strong understanding of digital analytics and optimisation methods Experience working with premium or design-led brands (preferred) Excellent communication and content understanding Strong analytical mindset with creative thinking Ability to handle full digital marketing independently Organised, detail-oriented, and performance-focused
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person