Job Description

We are looking for an experienced and results-driven

Digital Marketing Specialist

to join our

real estate marketing team

. The ideal candidate will have hands-on experience in

Meta Ads (Facebook & Instagram)

,

Google Ads

,

SEO

, and

Google My Business (GMB)

, with a strong focus on

lead generation for real estate projects

.

You will be responsible for creating, executing, and optimizing paid and organic campaigns that drive qualified inquiries, maximize ROI, and strengthen our digital presence in the

Chennai real estate market

.

Key Responsibilities:1. Paid Media Campaign Management (Real Estate Focus)

Plan, execute, and optimize paid campaigns across

Meta (Facebook & Instagram)

and

Google Ads (Search, Display, YouTube)

for property launches and ongoing real estate projects. Generate

high-quality leads

through targeted campaigns focused on location-based and interest-based audiences. Conduct

keyword and audience research

specific to the real estate market (e.g., "Flats in Anna Nagar", "Luxury Apartments in Chennai"). Design and test

ad creatives, landing pages, and lead forms

for maximum conversions. Continuously monitor and optimize

CPL (Cost per Lead)

,

CTR

, and

conversion rate

to improve ROI. Prepare weekly and monthly performance reports for management review.

2. SEO (Search Engine Optimization)

Implement on-page and off-page SEO strategies to improve organic traffic for

real estate project websites

. Optimize web pages for

property keywords, local searches, and project names

. Conduct

technical SEO audits

to improve website performance and visibility. Develop and manage

backlink strategies

with property listing sites and local directories. Track rankings and organic performance using

Google Search Console, SEMrush, Ahrefs

, etc.

3. Google My Business (GMB) Optimization

Create and optimize

GMB listings for individual projects and office locations

. Post regular updates on project milestones, site visits, offers, and events. Manage and respond to customer reviews professionally. Improve

local map visibility

and

increase footfall

through optimized listings and local keywords.

4. Analytics & Reporting

Track all digital marketing KPIs and lead funnel metrics (impressions ? clicks ? leads ? site visits). Use

Google Analytics, Tag Manager, and Data Studio

to analyze campaign performance. Provide actionable insights for improving conversion rates and ad performance. Maintain lead reports and collaborate with the sales team to ensure quality lead delivery.

Required Skills & Tools:

Meta Ads Manager (Facebook Business Suite) Google Ads (Search, Display, YouTube, Performance Max) SEO tools: Ahrefs, SEMrush, Moz, Google Search Console Google Analytics, Tag Manager, Data Studio Google My Business management Strong understanding of

real estate lead funnels

,

cost per lead optimization

, and

conversion tracking

Excellent communication and analytical skills
Job Type: Full-time

Pay: From ?24,000.00 per month

Benefits:

Health insurance
Work Location: In person