Digital Marketing Specialist

Year    TN, IN, India

Job Description

Job Title:

Senior Digital Marketing Executive - E-commerce

Location:

Chennai

Company:

Shrus

Job Summary:



We are looking for an experienced

Digital Marketing Senior Executive

to lead and execute online marketing strategies for our e-commerce business. The candidate will be responsible for driving online traffic, improving brand visibility, and increasing sales through digital platforms.

Key Responsibilities:



Plan and execute digital marketing campaigns across

Google Ads, Meta (Facebook/Instagram), and other paid platforms

. Manage SEO/SEM, social media marketing, email marketing, and remarketing campaigns. Monitor website traffic, analyze performance metrics, and suggest improvements to boost conversions. Collaborate with the design and content teams for creatives, product promotions, and social media posts. Optimize product listings, keywords, and descriptions on the e-commerce website and marketplaces. Manage influencer collaborations and online promotions. Prepare weekly/monthly performance reports and ROI analysis. Stay updated with digital trends, algorithm changes, and e-commerce marketing tools.

Requirements:



Bachelor's degree in Marketing, Business, or related field.

3-6 years of experience

in Digital Marketing (preferably in

E-commerce or Retail

). Hands-on experience in Google Ads, Meta Ads Manager, SEO tools, and analytics dashboards. Strong knowledge of

website traffic analysis, performance tracking, and conversion optimization

. Creative mindset with attention to detail. Excellent communication and coordination skills.

Additional Details:



Working Hours:

10.00 AM - 7.00 PM

Location:

Chennai (Office-based role)

Salary:

Based on experience and skill set
Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4697325
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year