Job Description

Location: Porur, Chennai (Work from Office)

Experience: 4 years plus till 8 years Only having handled end to end digital marketing with agencies and for product's related to FMCG/pharma/Beauty products.

Segment: Cosmetics/Beauty products/FMCG

Role Overview

We are looking for a

creative and results-oriented Digital Marketing Specialist

with expertise in

social media marketing, content creation, and influencer collaborations

. The ideal candidate will be up-to-date on Social Media dynamics and have a strong eye for design and proficiency in

Photoshop, Canva, or similar tools

to develop compelling visuals that align with our brand identity.

Key Responsibilities

Social Media Management:

Research, develop and implement content strategies across Instagram, Facebook, and other digital platforms. Plan and schedule posts to maintain brand consistency and audience engagement. Monitor trends and engagement metrics to optimize content performance.

Content Creation & Design:

Design high-quality marketing materials, social media graphics, and digital assets using

Photoshop, Canva, or equivalent tools

. Assist in the creation of Instagram Reels, stories, and short-form video content. Collaborate with the team to develop visually appealing and brand-aligned creatives.

Influencer Marketing & Partnerships:

Identify, engage, and manage relationships with

beauty, skincare, and lifestyle influencers

. Coordinate influencer collaborations, oversee content deliverables, and track campaign performance. Analyze and report on the effectiveness of influencer partnerships.

Performance Tracking & Optimization:

Monitor analytics and track key performance indicators (KPIs) for digital marketing initiatives. Assist in managing paid social media campaigns and optimizing ad performance. Provide insights and recommendations to improve engagement and reach.

Qualifications & Skills

3 years plus experience

in digital marketing, social media management, or content creation.

Proficiency in Canva, Photoshop, or similar design tools

(basic video editing skills are a plus). Strong understanding of

social media trends, digital engagement strategies, and brand positioning

. Experience in

influencer marketing and partnership management

. Excellent communication skills, attention to detail, and ability to manage multiple projects. Passion for skincare, beauty, and lifestyle branding is preferred.
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?60,000.00 per month

Work Location: In person