Job Description

Digital Marketing Specialist

Location:

ICA Edu Skills -- Gandhipuram, Coimbatore

Job Type:

Full-time | On-site

Experience:

Freshers & Experienced Candidates are Welcome

About the Role

ICA Edu Skills Coimbatore is looking for a creative and proactive

Digital Marketing Specialist

who can manage social media, design creative content, edit videos, and support lead generation campaigns. This role is ideal for individuals who are passionate, punctual, and willing to learn and grow.

Key ResponsibilitiesContent Creation & Editing

Create and edit short videos/reels for social media. Design posters, banners, and promotional creatives (online & offline). Use AI tools for content assistance, ideation, and design enhancement.

Social Media & Online Presence

Manage daily postings and engagement across

Instagram, Facebook, YouTube, LinkedIn, WhatsApp

, etc. Respond to messages, comments, and inquiries promptly. Maintain a monthly content/marketing activity calendar.

Digital Campaigns & Lead Generation

Run and optimize

Meta & Google Ads

for lead generation. Track leads, follow up with the counsellor team, and support conversion goals. Work with analytics to improve campaign performance.

Coordination & Reporting

Maintain marketing performance reports. Support event promotions, webinars, seminars, and student engagement activities.

Required Skills

Video Editing Poster/Creative Design (Canva, Photoshop/Illustrator preferred) Knowledge of Social Media Trends & Content Formats Basic understanding of Digital Marketing & Lead Generation Familiarity with AI tools for content creation Good communication skills + Punctuality + Responsibility

Salary

Freshers:

?12,000 - ?20,000 (based on skill, output & interview performance)

Experienced Candidates:

Eligible for

higher salary

based on past results & performance

Who Should Apply

Passionate about social media and content creation Creative thinker with dedication and consistency Willing to learn, experiment, and show measurable results

How to Apply (Immediate Requirement)

Send your

Resume + Work Samples/Portfolio

(videos/posters/links) to:

Email:

tn.coi.gandhipuram@icagroup.in

WhatsApp:

8001144774 / 9360522134

Shortlisted candidates will be contacted for interview.

Job Types: Full-time, Fresher, Internship

Pay: ₹12,000.06 - ₹20,000.11 per month

Work Location: In person