Job Description

Location:

Chennai, Navalur

Department:

Marketing & Sales

Employment Type:

Full-Time

Experience Level:

1-3 years

Reports To:

Marketing Manager

About Us

We are a forward-thinking software company. Our mission is to deliver innovative, scalable, and user-centric software that drives business success. We're expanding our team and looking for a

Digital Marketing Specialist

to lead growth initiatives and drive revenue.

Job Summary:

We are seeking a

Digital Marketing Executive

who will plan, execute, and manage online marketing campaigns across social media, search engines, and email to boost brand awareness and generate qualified leads.

Key Responsibilities:

Plan and execute digital marketing strategies across Google, Facebook, Instagram, and LinkedIn. Manage SEO/SEM, Google Ads, and social media ad campaigns to maximize ROI. Create and manage engaging content for social media, blogs, and website. Monitor and analyze campaign performance using Google Analytics and other tools. Work closely with the design and sales teams to align marketing campaigns with business goals. Conduct keyword research and implement on-page/off-page SEO strategies. Handle email marketing, lead nurturing, and campaign automation tools. Stay updated with the latest digital trends and competitor strategies.

Required Skills:

Hands-on experience with

Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, Google Analytics)

. Strong understanding of

social media marketing

,

content marketing

, and

email campaigns

. Basic knowledge of

Canva / Adobe tools

for creatives. Excellent communication, analytical, and project management skills.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Certification in Digital Marketing (Google, HubSpot, etc.) is a plus.
Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Work Location: In person