Develop, implement, and manage digital marketing campaigns to promote the company's products and services.
Plan and execute targeted marketing strategies across SEO, SEM, email, social media, and display advertising.
Create and manage engaging, compliant content tailored for healthcare professionals (HCPs), patients, and other stakeholders.
Optimize digital channels (website, apps, social media platforms, etc.) to improve user experience and engagement.
Conduct market research, analyze trends, and generate insights to inform campaign strategies.
Manage online presence to strengthen the company's reputation within the pharma/healthcare community.
Track and measure performance of digital campaigns (KPIs, ROI, conversion rates) and prepare reports for management.
Oversee vendor/agency relationships to execute campaigns effectively.
Stay updated on the latest digital marketing trends, tools, and pharma/healthcare regulations.
Requirements
Bachelor's degree in Marketing, Digital Marketing, Communications, Life Sciences, Computer Science or related field.
6 Months to 1 year of experience in digital marketing (preferably in pharma, healthcare, or regulated industries).
Strong knowledge of digital platforms, including Google Ads, SEO/SEM, LinkedIn, Facebook, and healthcare portals.
Familiarity with medical terminology and pharma product life cycles is a plus.
Proven experience with analytics tools (Google Analytics, social media insights, CRM systems).
Excellent communication, content creation, and project management skills.
Ability to work collaboratively with cross-functional teams (sales, medical, regulatory, etc.).
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
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