Job Description

We are seeking a skilled and experienced Digital Marketing Manager with 4+ years of expertise to lead our digital marketing initiatives. The ideal candidate will be responsible for developing, implementing, and managing campaigns that promote our company and its products/services. This role plays a key part in enhancing brand awareness, driving website traffic, and generating quality leads and customers.

Key Responsibilities

Strategy Development

Develop and implement a comprehensive digital marketing strategy across all channels (SEO, SEM, PPC, social media, email marketing, etc.) Analyze market trends and recommend improvements to marketing strategies based on insights and feedback

Campaign Management

Plan, execute, and optimize digital marketing campaigns to achieve key performance metrics including ROI, lead generation, and conversion rates Oversee all online campaigns, including email marketing, social media, SEO/SEM, and display advertising

Content Creation & Management

Collaborate with content creators, designers, and copywriters to deliver high-quality, brand-aligned content Manage digital assets including website content, blogs, social media posts, and videos

SEO & SEM

Optimize website content, landing pages, and paid search campaigns for maximum impact Conduct ongoing keyword research, expansion, and optimization Track, report, and analyze website performance and PPC initiatives

Social Media Management

Develop and implement social media strategies to boost brand awareness, engagement, and conversions Monitor and participate in relevant industry and competitor discussions

Analytics & Reporting

Measure and report campaign performance against defined goals (ROI and KPIs) Evaluate the end-to-end customer journey across multiple channels and touchpoints

Budget Management

Manage the digital marketing budget, ensuring smart allocation of funds across campaigns Monitor monthly spending and align with overall marketing objectives

Team Collaboration

Work closely with the marketing team and cross-functional departments to maintain consistent messaging Mentor junior team members and share best practices on emerging digital trends

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field Minimum 4 years of proven experience as a Digital Marketing Manager or similar role Hands-on expertise in SEO, SEM, PPC, social media, email marketing, and content management Proficiency in tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc. Strong knowledge of online marketing concepts, strategies, and best practices Excellent analytical and problem-solving skills with the ability to interpret data-driven insights Exceptional communication skills, both written and verbal Ability to handle multiple projects and meet tight deadlines

Preferred

Experience leading or mentoring a team Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms

Work Environment

Fast-paced and dynamic setting with opportunities for growth and development Collaborative team culture that values innovation and creativity
Job Type: Full-time

Pay: From ?20,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off
Ability to commute/relocate:

K K Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 4 years (Preferred)
Location:

K K Nagar, Chennai, Tamil Nadu (Required)
Work Location: In person