Job Description

Company:

Dr. Kennedy Infotech

Brands to Manage:

Dr. Kennedy Saraswathy Multispeciality Hospital Dr. Kennedy's Greek God Fitness (Multiple Branches) Dr. Kennedy Diagnostic Center
Job Overview

We are seeking a highly skilled and creative

Digital Marketing Specialist

to join our team at

Dr. Kennedy Infotech

. The candidate will be responsible for planning, executing, and managing digital marketing strategies to promote our group brands - healthcare, fitness, and diagnostics - across multiple platforms. The ideal candidate will have hands-on experience in paid ads, social media, SEO, and performance marketing, with the ability to generate measurable results.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns for all brands. Create and manage

Meta Ads, Google Ads, and YouTube Ads

campaigns with ROI-driven strategies. Plan and execute

SEO strategies

to improve organic visibility of hospital, gym, and diagnostic services. Handle

social media marketing

- content planning, posting, engagement, and growth strategies. Coordinate with design and content teams to ensure brand consistency across creatives. Analyze campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide reports with actionable insights. Manage online reputation through reviews, responses, and local listings (Google Business Profiles). Research competitor strategies and implement innovative ideas to stay ahead. Drive

lead generation campaigns

to increase hospital patient inquiries, gym memberships, and diagnostic bookings. Collaborate with internal teams to support offline campaigns through digital amplification.

Required Skills & Qualifications

Proven experience (2-5 years) as a Digital Marketing Specialist or similar role. Strong knowledge of

Google Ads, Meta Ads, SEO, and Analytics tools

. Hands-on experience in

performance marketing

and

lead generation campaigns

. Understanding of healthcare, fitness, or diagnostic industry marketing (preferred). Excellent communication and content planning skills. Ability to manage multiple brands and projects simultaneously. Creative thinking with strong analytical and problem-solving skills.

Education

Bachelor's degree in Marketing, Business, or related field Digital Marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.

Benefits

Opportunity to handle and grow reputed healthcare, fitness, and diagnostic brands. Exposure to multi-industry marketing strategies under one organization.
Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Google Ads: 1 year (Required) SEO: 1 year (Required) Meta Ads: 2 years (Required) Digital marketing: 2 years (Required)
Work Location: In person