Job Description

We are seeking a creative and results-driven

Digital Marketing Specialist

with

1 to 2 years of experience

to join our marketing team. The ideal candidate will have hands-on experience with various digital marketing channels and strategies, and a passion for driving online engagement and conversions.

Campaign Management:

Assist in the development, execution, and optimization of digital marketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.

Content Creation:

Create engaging and relevant content for digital platforms such as blog posts, social media updates, email newsletters, and website content.

Social Media Management:

Manage and grow the company's social media presence. Develop and schedule posts, engage with followers, and analyze social media performance metrics.

SEO:

Implement and monitor SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and track performance using tools like Google Analytics.

Email Marketing:

Develop and execute email marketing campaigns, including newsletters and promotional emails. Monitor open rates, click-through rates, and other key metrics to improve campaign effectiveness.

Analytics and Reporting:

Analyze digital marketing performance data to track campaign effectiveness and ROI. Prepare regular reports and provide actionable insights to improve future marketing efforts.

Market Research:

Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform digital marketing strategies and tactics.

Collaboration:

Work closely with other team members and departments to ensure cohesive and integrated marketing efforts.

Qualifications, Skills & Experience:

Experience:

1 to 2 years of experience in digital marketing or a related field.

Technical Skills:

Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and content management systems (CMS).

Content Skills:

Strong writing and content creation skills. Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.

Analytical Skills:

Ability to analyze data and generate insights to drive marketing decisions.

Communication:

Excellent verbal and written communication skills.

Creativity:

A creative mindset with the ability to generate innovative marketing ideas and strategies.
Job Type: Full-time

Pay: ?10,000.00 - ?15,000.00 per month

Benefits:

Flexible schedule Work from home
Experience:

Digital marketing: 1 year (Required)
Location:

Coimbatore, Tamil Nadu (Preferred)
Work Location: Remote