Digital Marketing Specialist

Year    TN, IN, India

Job Description

Job description:



1. Lead Generation & Campaign Management



Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn. Optimize lead generation funnel and improve cost per lead (CPL). Monitor and report campaign performance regularly.

2. Content & Social Media Marketing



Develop engaging content ideas for Instagram, Facebook, Pinterest, and YouTube. Manage social media calendars and ensure consistent brand tone. Collaborate with design team for reels, walkthroughs, before-after posts, etc.

3. Website & SEO



Work with web developers/designers to update content and landing pages. Conduct keyword research and optimize website/blog for SEO. Monitor Google Analytics and Search Console for performance insights.

4. Email & WhatsApp Marketing



Create targeted email/WhatsApp campaigns for inquiries, follow-ups, and nurturing. Use automation tools (Mailchimp, Zoho, or others) to drive engagement.

5. Collaboration & Reporting



Coordinate with the design and sales team to align marketing strategies. Prepare weekly/monthly reports on marketing KPIs, ROI, and lead quality.

Qualifications & Skills:



Bachelor's degree in Marketing, Communications, or related field 1-4 years of digital marketing experience (interior/home decor preferred) Strong hands-on experience with Google Ads, Meta Ads, SEO, and Analytics Knowledge of Canva, Photoshop, or video editing tools is a plus Creative mindset with good aesthetic sense Strong communication and project management skills
Job Type: Fresher

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person

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Job Detail

  • Job Id
    JD3859510
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year