Job Description

Job Title:

Digital Marketing Executive

Experience:

1-2 Years

Location:

Adyar, Chennai

Job Type:

Full-Time

Department:

Marketing

Job Summary:

We are looking for a creative and results-driven

Digital Marketing Executive

with 1-2 years of experience to join our marketing team. The ideal candidate should have hands-on experience in managing digital campaigns, SEO, social media, and lead generation. You will work closely with the marketing and sales teams to enhance brand awareness, drive traffic, and generate qualified leads.

Key Responsibilities:

Execute and optimize multi-channel digital marketing campaigns (Google Ads, Meta Ads, etc.) Manage and grow the company's social media presence across platforms (Facebook, Instagram, LinkedIn, X/Twitter, etc.) Perform keyword research and implement SEO strategies (on-page & off-page) Assist in content creation (blogs, social media posts, emailers, creatives) Monitor and report campaign performance using tools like

Google Analytics

,

Google Search Console

, and

Meta Business Suite

Run email marketing campaigns using platforms like Mailchimp, Zoho, or similar tools Collaborate with designers, writers, and developers for website and campaign improvements Manage CRM tools and support lead generation and nurturing strategies Stay updated with the latest trends and best practices in digital marketing

Required Skills:

1-2 years of hands-on experience in digital marketing roles Strong understanding of

SEO

,

SEM

,

social media marketing

, and

email marketing

Familiarity with

Google Ads

,

Meta Ads

, and other PPC platforms Knowledge of

Google Analytics

,

Search Console

, and basic reporting/analysis Experience in content creation and basic graphic design tools like

Canva

Good understanding of marketing funnels and customer journey Excellent communication and organizational skills Ability to multitask and meet tight deadlines

Preferred Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field Certification in Digital Marketing (Google, HubSpot, Meta, etc.) is a plus Experience with CRM systems like HubSpot, Zoho, or Salesforce is an advantage
Job Types: Full-time, Permanent

Benefits:

Health insurance
Schedule:

Day shift Fixed shift
Work Location: In person

Expected Start Date: 14/07/2025