We are seeking a data-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns that drive lead generation, customer acquisition, and brand awareness for our SaaS product. The ideal candidate has experience in B2B SaaS marketing, understands the customer journey, and is skilled in SEO, PPC, email marketing, and conversion rate optimization (CRO).
Key Responsibilities
:
1. Expertise in Social Media Marketing
- Plan, launch, and optimize Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and other paid channels.
- Manage budgets, bidding strategies, and A/B testing to maximize ROI and CAC (Customer Acquisition Cost).
- Retarget website visitors and nurture leads through paid campaigns.
2. SEO & Content Marketing
- Conduct keyword research and optimize website content for organic search (SEO).
- Collaborate with content teams to create blog posts, whitepapers, case studies, and landing pages.
- Improve technical SEO, backlink strategy, and on-page optimization.
3. Email & Cold Calling Marketing
- Develop lead-nurturing email sequences (drip campaigns) for free trials, demos, and onboarding.