Roles & Responsibilities: Responsible for developing and implementing strategies that promote the company & its products. Manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to the audience. In charge of all the digital channels and uses them to drive brand awareness and generate leads. Overseeing and development of the overall content strategy and marketing campaigns Designing marketing campaigns to maintaining and supplying the right content for a business campaign, managing social media engagement, and quantitative analysis of website traffic. Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills UG - any discipline / PG pref MBA or Relevant degree in Digital Mktg marketing Min 3 - 4 Yrs proven working experience in digital marketing pref in Retail industry Demonstrable experience leading and managing SEO, SEM, PPC, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Job Type: Full-time Salary: From 930,000.00 per month Schedule:

• Day shift

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