Digital Marketing Specialist
Year Thiruvananthapuram, Kerala, India
Job Description
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Responsibilities:
- \xc2\xb7 Develop and execute digital marketing strategies to drive online traffic to Airon Academy platforms including website, social media channels, and other digital properties.
- \xc2\xb7 Manage and optimize online advertising campaigns (PPC, display, social media advertising) to increase brand awareness and drive conversions.
- \xc2\xb7 Oversee the company\'s social media presence including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- \xc2\xb7 Generate engaging content for digital channels, including website, blog, social media, and email newsletters.
- \xc2\xb7 Monitor and analyse the performance of digital marketing campaigns using various analytics tools (Google Analytics, social media analytics, etc.) and provide insights and recommendations for improvement.
- \xc2\xb7 Stay up-to-date with the latest trends and best practices in digital marketing and identify new opportunities for Airon Academy to leverage digital channels.
- \xc2\xb7 Collaborate with internal teams (such as sales, product development, and creative) to coordinate digital marketing efforts and ensure consistency across all channels.
- \xc2\xb7 Manage relationships with external digital marketing agencies or freelancers as needed.
- \xc2\xb7 Research and implement SEO strategies to improve organic search rankings and drive quality traffic to Airon Academy platforms.
- \xc2\xb7 Monitor and manage Airon Academy\'s online reputation through proactive brand management and responding to customer inquiries and reviews.
- \xc2\xb7 Support in Video shoots for Branding & Social Media Platforms and assisting the design team with ideas based on market.
- \xc2\xb7 Create & Maintain publishing calendar & coordinate with all branches on collecting respective materials for branding content.
- \xc2\xb7 Bachelor\'s degree in Marketing, Communications, or related field.
- \xc2\xb7 Proven experience as a Digital Marketing Executive or similar role, with a track record of successful digital marketing campaigns.
- \xc2\xb7 In-depth knowledge of various digital marketing channels and tools including SEO, SEM, social media advertising, email marketing, and content marketing.
- \xc2\xb7 Experience with website analytics tools such as Google Analytics and proficiency in data analysis and reporting.
- \xc2\xb7 Strong written and verbal communication skills with the ability to create engaging content for digital channels.
- \xc2\xb7 Creative thinker with a passion for innovation and staying ahead of digital marketing trends.
- \xc2\xb7 Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- \xc2\xb7 Excellent interpersonal skills and ability to collaborate effectively with cross-functional teams.
- \xc2\xb7 Experience with graphic design tools (Adobe Creative Suite) is a plus.
- \xc2\xb7 Certifications in digital marketing (such as Google Ads, Google Analytics, HubSpot) are desirable.
- \xc2\xb7 Competitive salary
- \xc2\xb7 Professional development opportunities
- \xc2\xb7 Friendly and collaborative work environment
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Day shift
- Performance bonus
- Yearly bonus
- Bachelor\'s (Preferred)
- Digital marketing: 2 years (Preferred)
- Search Engine Optimization: 2 years (Preferred)
- Social media marketing: 1 year (Preferred)
- Google Ads: 1 year (Preferred)
- Digital Branding: 1 year (Preferred)
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Job Detail
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Job IdJD3264850
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationThiruvananthapuram, Kerala, India
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EducationNot mentioned
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ExperienceYear