Job Description

Job Title: Paid Digital Marketing Specialist

Job Overview:

We are seeking a highly motivated and data-driven

Paid Digital Marketing Specialist

to plan, execute, and optimize paid marketing campaigns across multiple platforms. The ideal candidate should have strong knowledge of

Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

, and other paid channels to drive leads, conversions, and ROI.

Key Responsibilities:

- Plan, create, and manage

PPC campaigns

on Google Ads, Meta Ads, LinkedIn, and other paid platforms.

- Conduct

keyword research, audience targeting, and competitor analysis

to improve campaign performance. - Optimize ads, creatives, landing pages, and bidding strategies for maximum ROI. - Monitor daily campaign performance, track KPIs, and adjust strategies as needed. - Prepare and share regular reports on campaign performance, ROI, and insights. - Work closely with the content/design team to develop engaging ad creatives. - Stay updated with the latest

digital marketing trends, tools, and algorithm changes

. - Manage and optimize budgets effectively to ensure efficient spending.

Requirements:

- Proven experience in

paid digital marketing campaigns

(Google Ads, Meta Ads, LinkedIn Ads, etc.). -Strong understanding of

CPC, CPM, CPA, CTR, ROAS, and conversion tracking

. - Hands-on experience with

Google Analytics, Tag Manager, and conversion tracking tools

. - Knowledge of

SEO basics

and how paid campaigns integrate with overall digital marketing strategy. - Strong analytical and problem-solving skills with attention to detail. - Excellent communication and teamwork skills. - Certification in Google Ads / Meta Ads is a plus.

Qualifications:

1.

Bachelor's degree in

Marketing, Business, or related field

.

2.

4-5 years of experience in

performance marketing

.

3.

Agency or education/training industry experience is a bonus.

Contact Person-

HR Avantika

8169073914

avantikakanojia.nettech@gmail.com

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month