Job Description

Digital Marketing Specialist (Social + Email)

Key responsibilities

Plan monthly social calendars (Instagram, Facebook, LinkedIn, YouTube Shorts/Reels). Create or coordinate creatives (posts, reels, carousels) and write captions. Run email marketing (newsletters, drip/automation, offers, event invites). Set up landing pages & lead forms, integrate with CRM/WhatsApp. Basic paid campaigns (Meta/Instagram + Google Lead/Brand campaigns). Track KPIs; report weekly (leads, CPL, CTR, open rate, bookings). Coordinate student success stories, reviews, and webinar promotions.

Must-have skills

Social content + short-video editing basics (CapCut/Premiere/Canva). Email tools (Mailchimp, MailerLite, Sendinblue/Brevo, Zoho Campaigns). Meta Business Suite/Ads Manager, Google Analytics/Tag Manager, UTM. Strong copywriting; simple, clear English; basic Hindi/Gujarati a plus. CRM familiarity (HubSpot/Zoho/LeadSquared) & WhatsApp Business API basics.

Nice-to-have

Landing page builders (Webflow/Wix/WordPress + Elementor). Basic SEO (on-page, GMB posts, citations). Canva brand kit management.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

Paid sick time
Work Location: In person