Job Description

Qualifications

Bachelor's degree in Marketing, Business, or related field.

2-5 years

proven experience in SEO, SMO, and digital promotions. Strong portfolio of past campaigns and measurable achievements.
We are seeking a

Digital Marketing Specialist

with expertise in

SEO, SMO, and brand promotions, Google Ads and Meta ads

to strengthen our online presence and accelerate brand growth. The ideal candidate will be responsible for implementing digital marketing strategies that drive traffic, boost engagement, and establish a strong brand identity across multiple online platforms.

Key Responsibilities

SEO (Search Engine Optimization):

Conduct keyword research, competitor analysis, and optimize website pages for higher rankings. Manage on-page, off-page, and technical SEO strategies. Monitor analytics (Google Analytics, Search Console) and prepare performance reports.

SMO (Social Media Optimization):

Develop and execute social media content calendars for platforms like Instagram, Facebook, LinkedIn, Twitter/X, YouTube, and Pinterest. Drive engagement through reels, short videos, posts, and community management. Plan and manage

paid social media campaigns

to maximize reach and ROI.

Promotional & Brand Growth Activities:

Execute

brand promotional campaigns

including influencer marketing, affiliate collaborations, and email marketing. Run

Google Ads, Facebook Ads, and Instagram Ads

to drive traffic and conversions. Build a consistent

brand identity and storytelling strategy

across digital channels.

Key Skills & Competencies

Strong knowledge of

SEO tools

: SEMrush, Ahrefs, Ubersuggest, Moz. Proficiency in

SMO tools

: Hootsuite, Meta Business Suite, Buffer. Expertise in

content optimization & digital campaigns

. Hands-on experience in

PPC & paid promotions

. Creative mindset with

storytelling & brand-building skills

. Analytical thinking with ability to track, measure, and optimize campaigns.

Why Join Us?

Opportunity to work on

brand building from the ground up

. Exposure to both

organic & paid digital strategies

. Creative freedom to implement innovative promotional campaigns. Collaborative and growth-oriented work environment.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?40,000.00 per month

Benefits:

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Work Location: In person