Job Description

Job Opening: Digital Marketing Specialist (SEO + SMM | B2B & Lead Generation)

Location:

Indore (On-site)

Experience:

3 to 6 Years

Employment Type:

Full-Time

Specialization:

SEO, Social Media Marketing (SMM), Lead Generation, B2B Marketing

About the Role:

We are hiring a skilled and performance-driven

Digital Marketing Specialist

to join our on-site team in Indore. The ideal candidate must have

3-6 years of hands-on experience

in executing successful

SEO

and

Social Media Marketing (SMM)

campaigns with a

proven track record in B2B lead generation

.

You will be responsible for driving traffic, improving search rankings, generating high-quality leads, and expanding brand visibility across digital channels.

Key Responsibilities: Search Engine Optimization (SEO):

Plan and execute

on-page and off-page SEO

strategies to increase organic traffic and keyword rankings. Conduct

keyword research

, competitive analysis, and SEO audits. Optimize website structure, metadata, URLs, internal linking, and content. Build high-quality backlinks through ethical link-building strategies. Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

Social Media Marketing (SMM):

Develop and manage organic and paid campaigns across LinkedIn, Facebook, Instagram, and X (Twitter). Create engaging, B2B-focused content tailored to each platform. Set up and optimize

paid social campaigns

(especially on LinkedIn) for

lead generation

. Track and analyze performance metrics like reach, engagement, CTR, CPL, and conversions.

Lead Generation & B2B Marketing:

Develop and execute digital campaigns specifically designed for

B2B lead generation

. Create targeted landing pages, lead magnets, and marketing funnels. Collaborate with content and design teams to create impactful B2B marketing assets (case studies, infographics, etc.). Align campaigns with sales goals and funnel stages to ensure lead quality and conversion.

Must-Have Skills & Experience:

3 to 6 years of experience in

SEO and SMM

within a B2B environment. Proven success in

generating and nurturing leads

through digital marketing channels. Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.). Experience with

LinkedIn Ads

and other social advertising platforms. Understanding of

Google Analytics, Meta Business Suite, and social media schedulers

. Ability to write and analyze reports, campaigns, and digital strategies. Strong communication and project management skills. Results-oriented mindset with a focus on KPIs and ROI.

Preferred Skills (Good to Have):

Experience in

SaaS, IT services, consulting, or other B2B sectors

. Basic knowledge of email marketing and CRM integration. Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign. Basic design skills (Canva, Adobe, etc.) for campaign creatives.

What We Offer:

Opportunity to lead and own digital marketing strategy execution. Work in a growth-focused and collaborative environment. Competitive salary + performance-based incentives. Skill development and learning opportunities.
Job Types: Full-time, Permanent

Pay: ₹5,000.00 - ₹8,000.00 per month

Application Question(s):

Total experience in lead generation? Current and last CTC?
Location:

Indore Khajrana, Indore, Madhya Pradesh (Preferred)
Work Location: In person