Job Description

Prilient Technologies Pvt Ltd is a dynamic and growth-driven organization passionate about leveraging digital channels to create impact and connect with our audience.
We're looking for a creative and analytical

Digital Marketing Manager

to lead our marketing efforts, enhance our brand presence, and drive measurable business growth.

Key Responsibilities:

Performance Marketing (Google & Meta)

Create, manage, and optimize

Google Ads

(Search, Display, Video, Shopping) and

Meta Ads

(Facebook, Instagram). Develop and execute

data-driven PPC strategies

for lead generation and brand awareness. Perform

A/B testing

on ad copies, creatives, and landing pages to improve CTR and conversion rates. Manage campaign budgets and monitor ROI on a daily and monthly basis. Implement conversion tracking using

GA4

and

Google Tag Manager

.

Search Engine Optimization (SEO)

Plan and execute

on-page and off-page SEO strategies

to increase organic traffic. Conduct

keyword research

, competitor analysis, and technical SEO audits. Optimize site structure, metadata, and content for ranking and indexing. Manage

backlink outreach

, guest posting, and content collaboration efforts. Stay updated on Google algorithm updates and SEO trends.

Analytics & Reporting

Build and maintain

performance dashboards

using Google Data Studio / Looker. Prepare weekly and monthly reports on campaign and SEO performance. Use analytics insights to refine marketing strategies and identify growth opportunities.

Collaboration

Work with the content, design, and development teams to align marketing goals with overall business objectives. Support brand strategy and new campaign initiatives with fresh ideas.

Requirements & Qualifications:

3-5 years

of experience in digital marketing (SEO + Paid Ads).

Google Ads & Meta Ads Certification

preferred. Proven success in managing campaigns with

positive ROI

. Strong knowledge of

GA4

,

Google Tag Manager

, and

Data Studio

. Expertise in

SEO tools

(Ahrefs, SEMrush, Screaming Frog, Google Search Console). Solid understanding of

technical SEO

and

content optimization

. Excellent analytical and problem-solving skills. Ability to work independently and manage multiple projects simultaneously.
Job Type: Full-time

Benefits:

Leave encashment Provident Fund Work from home
Work Location: In person