Digital Marketing Specialist

Year    RJ, IN, India

Job Description

Job Summary:



We are looking for a dynamic and results-driven

Digital Marketing Executive/Manager

to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:



Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer engagement. Manage and optimize campaigns across various channels, including SEO, PPC (Google Ads, Bing Ads), social media (Facebook, LinkedIn, Instagram, Twitter), and email marketing. Conduct keyword research and implement SEO best practices to improve website ranking. Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics. Develop engaging content for social media, blogs, and email campaigns to enhance online presence. Plan and execute performance marketing campaigns, including paid ads and retargeting strategies. Collaborate with the design and content teams to create visually appealing and high-converting landing pages. Stay updated with the latest trends and best practices in digital marketing, including AI, automation, and emerging platforms. Manage and grow the company's presence across online marketplaces and e-commerce platforms (if applicable). Track, measure, and report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements & Skills:



Proven experience in digital marketing, preferably in IT sector. Strong knowledge of SEO, Google Ads, Facebook Ads, LinkedIn Ads, and email marketing tools. Proficiency in digital marketing analytics tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs. Experience with content management systems (CMS) like WordPress. Strong copywriting and content creation skills. Hands-on experience with marketing automation tools like HubSpot, Mailchimp, or Zoho Campaigns. Ability to analyze data and derive actionable insights for optimization. Excellent communication, creativity, and problem-solving skills. Knowledge of graphic design tools (Canva, Adobe Photoshop) is a plus. Experience in affiliate marketing or influencer marketing is a plus.

Education & Qualifications:



Bachelor's degree in Marketing, Business, Communications, or a related field. Certification in Google Ads, HubSpot, or Facebook Blueprint is an advantage.

Why Join Us?



Opportunity to work in a dynamic and growing team. Exposure to innovative digital marketing strategies and campaigns. Competitive salary and career growth opportunities.
You can directly contact at hr@growthsystem.in or 7014864368.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4314650
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    RJ, IN, India
  • Education
    Not mentioned
  • Experience
    Year