Job Description

Digital Marketing Specialist (3+ Years Experience)

Position:

Digital Marketing Specialist

Experience Required:

Minimum 3 years

Employment Type:

Full-time

Overview:

We are seeking a results-oriented Digital Marketing Specialist with 3+ years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should be well-versed in SEO, SEM, social media marketing, lead generation, and analytics, with a strong ability to drive brand visibility and ROI.

Key Responsibilities:

Develop, implement, and optimize digital marketing strategies across multiple channels. Manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc. Conduct keyword research, on-page/off-page SEO activities, and website optimization. Plan and execute email marketing campaigns for engagement and lead nurturing. Manage and grow social media platforms through strategic content and engagement. Analyze campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite. Prepare detailed performance reports with insights and improvement recommendations. Collaborate with design, content, and sales teams to align marketing strategies. Stay updated with the latest digital marketing trends, tools, and algorithm changes. Monitor competitor activities and market trends to refine strategies.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field (preferred). Minimum

3 years of experience

in digital marketing. Strong understanding of SEO/SEM, Google Ads, Meta Ads, and lead generation. Experience in tools like Google Analytics, Search Console, Tag Manager, HubSpot, Mailchimp, Canva, etc. Strong analytical, problem-solving, and reporting skills. Excellent communication and project management skills. Ability to work on multiple campaigns simultaneously.

Nice-to-Have Skills:

Knowledge of WordPress, Shopify, or website CMS. Experience with video editing tools or basic design skills. Exposure to marketing automation tools (HubSpot, Zoho, etc.). Experience in running remarketing and performance-focused campaigns.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Work Location: Remote