We are seeking a dynamic and experienced Marketing Team Leader to oversee our marketing initiatives and drive the growth of our brand. This role requires a strategic thinker with a strong background in digital marketing, content creation, and performance marketing. The ideal candidate will lead a team of marketing professionals, develop innovative campaigns, and utilize analytics to enhance our marketing efforts across various channels.
Key Responsibilities:
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Develop and implement comprehensive marketing strategies that align with business goals.
Lead and mentor the marketing team in executing campaigns across SEO, social media, email marketing, and content creation.
Utilize SEO tools for keyword research and conversion optimization to improve website traffic and engagement.
Manage social media marketing efforts, including Facebook Advertising and other platforms to enhance brand visibility.
Oversee the creation of high-quality content for various channels, ensuring alignment with brand messaging.
Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
Collaborate with cross-functional teams to enhance e-commerce initiatives and digital marketing efforts.
Utilize Adobe Creative Suite for graphic design projects that support marketing campaigns.
Manage website content through WordPress, ensuring it is optimized for search engines and user experience.
Implement marketing automation tools to streamline processes and improve efficiency.
Skills / Experience:
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Relevant previous experience and success within a similar
PPC or Digital Marketing focused role.
Current knowledge of Google Analytics and other digital marketing software and tools.
Strong analytical ability and experience to work with a variety of data sources.
Ability to communicate effectively with the wider team.
Job Type: Full-time
Benefits:
Work from home
Work Location: Remote
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