Job Description

We're seeking a results-driven

Digital Marketing Specialist

with strong expertise in SEO, paid advertising (Google, Meta, LinkedIn, TikTok), and Strategic Campaign Execution. The ideal candidate should be analytical, collaborative, and detail-oriented, with the ability to monitor performance metrics, deliver insightful reports, and ensure campaign consistency through established SOPs.

Key Responsibilities

Plan, execute, and manage high-performance paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and TikTok Ads. Strategically define and implement targeting, audience segmentation, and budget optimization strategies to achieve maximum ROI. Conduct thorough keyword research, on-page/off-page SEO audits, and content enhancements for improved organic visibility. Develop, monitor, and continuously optimize campaign performance using tools such as Google Analytics (GA4), Meta Ads Manager, Google Tag Manager, etc. Set up, track, and analyze performance metrics (CPC, CTR, ROAS, conversions, bounce rate, etc.) to identify trends and actionable insights. Develop and Execute Growth Strategies: Design and implement growth strategies across channels, including social media, email, SEO, content marketing, PPC, and partnerships to drive customer acquisition. Strategize, Develop and Execute Multi-Channel Digital Marketing Campaigns: Plan, launch, and manage campaigns across various channels, including social media, paid search, email, and display ads. Social Media Marketing: Manage and grow our social media presence, create content, engage with the audience, and analyze performance to refine strategies Deliver regular performance reports, dashboards, and insightful recommendations to stakeholders and leadership. Maintain and refine Standard Operating Procedures (SOPs) to ensure consistency, efficiency, and quality control across digital campaigns. Lead A/B testing and experimentation on ad creatives, copy, CTAs, and landing pages to drive continuous improvement. Collaborate with content creators, designers, and strategy teams to develop creative briefs and campaign assets. Assist in overseeing social media presence, post scheduling, and engagement tracking across platforms. Stay updated with the latest digital marketing trends, algorithm changes, and industry tools.

Must-Have Skills & Qualifications

3-6 years of proven experience in digital marketing, with hands-on expertise in SEO and multi-platform paid ad management. Deep knowledge of ad platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager. Proficiency in performance analytics, data visualization, and use of tools like Google Analytics (UA & GA4), GTM, Looker Studio, or similar. Strong experience in creating and maintaining campaign reporting templates, dashboards, and actionable summaries. Demonstrated ability to follow and refine SOPs and operational guidelines. Excellent communication and collaboration skills for working across internal teams and client accounts. Detail-oriented, adaptive, and capable of working under pressure in a dynamic agency environment.

Good to Have

Certifications in Google Ads, Meta Blueprint, LinkedIn Marketing, etc. Familiarity with email marketing automation, CRM integration, and lead funnel tracking. Experience with heatmap tools (Hotjar, Microsoft Clarity) and behavioral analytics.

What We Offer

A performance-driven, creative work culture with flexibility and growth opportunities. Hands-on exposure to top-tier digital campaigns across diverse industries. Competitive compensation and incentives. Access to learning resources and certifications.
Apply Here : https://fsd-tech.com/careers

Job Type: Full-time

Benefits:

Work from home
Work Location: Remote