Job Description

Role Overview

We are looking for a Digital Marketing Specialist to join our dynamic team. This role is ideal for someone who is passionate about marketing, highly creative, and has proven experience in building digital strategies that deliver results. The candidate will be responsible for driving brand visibility, managing campaigns, and scaling our online presence.

Key Responsibilities

Plan and execute SEO strategies (on-page, off-page, keyword research, analytics).

Develop engaging content (blogs, website copy, case studies, and social posts).

Manage and optimize paid ad campaigns on Google, Meta (Facebook/Instagram), and LinkedIn.

Handle social media management with creative campaigns and community engagement.

Coordinate with designers for creatives (posts, ads, and marketing materials).

Monitor, analyze, and report on campaign performance, suggesting improvements to maximize ROI.

Requirements

Proven experience in Digital Marketing, preferably within the IT/Software industry.

Strong knowledge of SEO, SEM, SMM, and Content Marketing.

Hands-on experience with Google Analytics, Ads Manager, and social media platforms.

Familiarity with design tools such as Canva, Figma, or similar.

Excellent analytical, communication, and creative problem-solving skills.

Ability to work independently and effectively in a remote-first environment.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred) * IT Industry: 1 year (Preferred)