Digital Marketing Specialist

Year    Remote, IN, India

Job Description

Position Overview



We are seeking a results-driven

Digital Marketing Specialist

to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is creative, analytical, and well-versed in current digital marketing trends, tools, and best practices.

Key Responsibilities



Strategy & Campaigns

Plan and execute digital marketing campaigns (SEO, SEM, email, social media, display, content marketing). Identify target audiences and develop engaging campaigns to increase reach, engagement, and conversions. Collaborate with internal teams to align digital marketing with business goals.

Content & Social Media

Manage and grow company presence across social media platforms. Create, curate, and optimize content for website, blogs, newsletters, and social channels. Monitor trends and competitor activities to keep strategies innovative.

Analytics & Optimization

Track, measure, and report performance of campaigns (Google Analytics, social media insights, CRM). Optimize campaigns through A/B testing, keyword research, and data-driven insights. Monitor KPIs such as CTR, CPA, ROI, and lead conversion.

Advertising & SEO

Manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.). Implement SEO best practices to increase organic visibility and traffic. Stay updated on algorithm changes and industry updates.

Collaboration

Work with designers, developers, and content creators to deliver high-quality campaigns. Coordinate with sales and product teams to generate qualified leads.

Requirements & Qualifications



Bachelor's degree in Marketing, Business, Communications, or related field. Proven experience (2-4+ years) as a Digital Marketing Specialist or similar role. Strong knowledge of SEO, SEM, Google Ads, social media advertising, and email marketing. Proficiency in analytics tools (Google Analytics, Search Console, HubSpot, SEMrush, etc.). Hands-on experience with marketing automation tools (Mailchimp, HubSpot, Marketo). Excellent communication, creativity, and project management skills. Ability to work independently and as part of a team.

Preferred Skills



Graphic design or video editing basics (Canva, Photoshop, Premiere Pro). Knowledge of HTML/CSS and website management (WordPress, Shopify, Wix). Certification in Google Ads, HubSpot, or Facebook Blueprint.
Job Types: Full-time, Freelance

Pay: ₹9,940.04 - ₹40,631.50 per month

Application Question(s):

Pl mention current CTC
Work Location: Remote

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Job Detail

  • Job Id
    JD4074351
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, IN, India
  • Education
    Not mentioned
  • Experience
    Year