Job Description

Overview(Night Shift) We are looking for a Digital Marketing Strategist/Manager to join our growing team. The chosen candidate will be responsible for taking on a leadership role in ensuring that our client\'s message is distributed across all of our engagement channels, including digital & events and offline. If you love marketing & advertising, analyzing data & identifying unique insights,, and seeing the fruits of your efforts materialize virtually instantaneously, then you are at right place . As Digital Marketing Strategist/Manager you will be responsible for the development and implementation of omnichannel marketing strategy. Working closely with the team in Canada and India will be devising a strategy surrounding the successful execution of marketing goals in the pursuit of reaching, customer acquisition, and customer lifetime value targets. We truly believe that this is a once-in-a-lifetime opportunity for the right candidate - a chance to work with an aspirational brand and a product that is loved by everyone the world over. We hope you are as excited as we are about the future at Black Rock Digital and can\xe2\x80\x99t wait to hear from you

• Translates brand strategy into objectives and plans for the campaign to drive the growth of the portfolio; makes recommendations for divisional marketing strategy based on campaign-level insights.

• Responsible for the day-to-day management and smooth operation of various digital projects, including website launches, online tools, web applications, and online advertising campaigns,

• Oversee and manage all paid lead generation channels, campaigns and reporting including but not limited to paid search, Google, Twitter, Facebook, Instagram, Quora, YouTube, content syndication, account-based marketing, and other digital channels,

• Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign

• Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met and actionable insights are derived,

• Continually optimize campaigns, audiences, creativity, and copy to ensure cost per lead is in line with the ROI goals

• Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for getting requests for the brand, counterparts, and other partners for the review and approval of creative

• Collaborates with partners, colleagues to incorporate leading-edge, innovative marketing strategies across paid, earned, and owned channels, to drive relevant and best in class campaigns

• Manage direct to consumer websites\' ad tech and analytics, including the technical set up of tracking pixels, Google Tag Manager, Product Shopping feeds, Google analytics, and more

• Collaborate with team to support product launches, regional marketing activities, sponsorship, and community engagement efforts in a digital capacity.

• Supports leadership in the development of annual marketing plans

Professional Skills & Qualifications

• 5-8 or more years experience in Paid Search (PPC), Google Shopping, Display, Video ads (Experience managing YouTube ads, a plus)

• 5-8 or more years experience managing Facebook/Instagram ads, including advanced targeting, asset/creative/content testing, and optimization

• Strong background in digital marketing, analytics, and paid ads strategies; experience working directly with clients and communicating and directing the digital marketing and paid ads strategies

• Proficiency in MS Excel, PowerPoint, Word, google sheets, etc.

• Advanced experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools or dashboards

• Experience managing technical aspects for tracking and analytics, including pixels, GTM, UTMs, product feeds, etc.

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

• AdWords certification is a plus.

Professional Competencies

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

• Methodical, accurate, and reliability focused approach to managing tasks and reporting

• Outstanding ability to think creatively and identify and resolve problems.

• Ability to clearly and effectively articulate strategies, thoughts, and points.

• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieve client goals.

• High levels of integrity, autonomy, and self-motivation.

• Excellent analytical, organizational, project management, and time management skills.

• Experience in a senior leadership role with a strong marketing focus/component

Details Shift: 6.30 PM to 3.30 AM Computer and a good internet connection is a must Permanent work from home position Education:

• Bachelor\'s (Preferred)

Experience:

• Strategic planning: 6 years (Preferred)

• Paid Ads: 6 years (Preferred)

• Agency: 6 years (Preferred)

Job Type: Full-time Salary: 945,000.00 - 955,000.00 per month Benefits:

• Life insurance
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Fixed shift
• Monday to Friday
• Night shift
• US shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Application Question(s):

• What is your salary expectation?

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 6 years (Preferred)
• total work: 8 years (Preferred)
• Agency: 6 years (Required)

Language:

• English (Preferred)

Shift availability:

• Night Shift (Preferred)

Work Location: Remote