Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 500000 - Rs 800000 (ie INR 5-8 LPA)
Min Experience: 4 years
Location: Pune
JobType: full-time
We are seeking a results-driven and analytical Digital Marketing Specialist to join our dynamic marketing team. In this role, you will play a key part in enhancing the brand's digital footprint, driving conversions, and utilizing data to inform impactful marketing strategies. If you're passionate about SEO, analytics, and transforming insights into measurable actions, we'd love to connect with you.
Requirements:
Key Responsibilities:

• Campaign Strategy & Execution: Design and manage full-funnel marketing campaigns with a defined program mix, content roadmap, campaign calendar, and resource planning to ensure timely and effective execution.
• Integrated Digital Programs: Build and execute holistic digital initiatives including SEO, SEM, display advertising, content syndication, social media, and inbound web experiences.
• Go-to-Market Alignment: Collaborate with internal teams to align digital campaigns with product launches and key corporate milestones for maximum reach and engagement.
• Cross-Functional Coordination: Work closely with Sales Enablement, Product Marketing, Field Marketing, and Content teams to ensure campaigns support and exceed pipeline and revenue targets.
• Performance Tracking & Reporting: Deliver clear, consistent updates to stakeholders regarding campaign strategies, timelines, KPIs, and overall performance metrics.
• Creative Campaign Development: Collaborate with product and content teams to develop campaign themes and messaging that connect with target audiences and reflect product value.

Required Skills & Experience:

• At least 4 years of hands-on experience in digital marketing, with a strong track record in campaign execution and performance optimization.
• Experience with ad-tech platforms, email marketing systems, webinar tools, and marketing automation solutions.
• Strong analytical skills and familiarity with tools like Google Analytics, Google Search Console, and Google AdWords.
• Excellent written communication skills with the ability to craft high-impact marketing content across platforms.
• Solid grasp of lead nurturing, sales funnels, and conversion optimization techniques.
• Background or knowledge in tech verticals such as cloud security, enterprise networking, or infrastructure is a strong advantage.
• Effective communication, collaboration, and project management skills.

Preferred Qualifications:

• Experience with Google Ads, Bing Ads, and social media advertising tools.
• Working knowledge of HTML, CSS, and basic website development concepts.
• Proficiency with competitor and keyword analysis tools like Ahrefs, Moz, SEMrush, or DeepCrawl.

Key Skills:
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