Job Description

We are searching for a skilled paid search specialist to transform our paid search marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions. To ensure success as a paid search specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key demographic and geographic features of target audiences. We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company\xe2\x80\x99s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company\xe2\x80\x99s social media practices over time. Marketing Specialist Responsibilities:

• Meeting with clients to determine their goals and budget.

• Advising clients and other stakeholders on costs, expectations,

outcomes, and processes.

• Brainstorming ideas for marketing campaigns and paid advertising.

• Working alongside a team of digital marketers, such as SEO specialists,

content marketers, and web developers.

• Creating and managing search engine marketing campaigns.

• Monitoring and analyzing web analytics and campaign performance.

• Defining campaign budgets, aligning campaign goals, and ensuring

adherence to search optimization principles.

• Identifying and presenting new avenues of paid advertising to clients.

• Utilizing demand-side RTP platforms to promote adverts and

campaigns.

• Ensuring a positive ROI on client spending and PPC ad campaigning.

• Developing social media content plans that are consistent with the

company\xe2\x80\x99s brand identity.

• Creating consistent, meaningful content on all social media platforms,

including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

• Managing a high volume of daily social media posts.

• Communicating with social media followers, including responding to

queries in a timely manner.

• Developing and managing social influencer programs and attending

social influencer events.

• Using analytical tools such as Google Analytics, Hootsuite Pro, and

Facebook Insights to monitor and evaluate the company\xe2\x80\x99s social media presence and performance.

• Preparing monthly reports on social media marketing efforts.

• Suggesting recommendations to adjust the social media marketing

strategy for optimal results.

• Staying up to date on best practices and emerging trends in social

media.

• Performing other duties when needed.

Nice to Have:

• A bachelor\'s degree in marketing, information technology, or digital

marketing.

• Certification as a PPC specialist or paid search specialist is beneficial.

• At least 2 years experience as a paid search marketer or in the paid

search space.

• A thorough working knowledge of demand-side platforms.

• A detailed understanding of practically applying PPC marketing

principles.

• Data and web metrics analytical skills.

• Collaborative mindset and a team player.

• Passionate about marketing and search marketing.

• Driven to achieve results and make an impact.

• 2 or more years of social media experience including planning and

managing content in a corporate, or agency setting.

• Excellent written and verbal communication skills and must have a

thorough understanding of social media management and strategy.

• Experience using various analytics software.

• Working knowledge of HTML and CSS.

• Multi-tasking and time-management skills, with the ability to prioritize

tasks.

• Ability to work in a fast-paced, high-pressure environment.

Job Type: Full-time Salary: 925,000.00 - 935,000.00 per month Benefits:

• Work from home

Schedule:

• Day shift

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)