Job Description

Job Title: Digital Marketing Specialist

Experience: 4-5 Years

Location: Mohali

Employment Type: Full-timeJob Summary:

We are looking for an experienced

Digital Marketing Specialist

who can plan, execute, and optimize performance-driven digital campaigns. The ideal candidate should have strong expertise in paid advertising, advanced tracking, analytics, and remarketing to drive measurable business growth and ROI.

Key Responsibilities:

Plan, manage, and optimize

Google Ads

,

Meta Ads (Facebook & Instagram)

, and

remarketing campaigns

Set up and manage

advanced conversion tracking

using

Google Tag Manager (GTM)

Work with

Google Analytics (GA4)

for tracking, reporting, and actionable insights Configure and manage

Google Merchant Center

, including product feeds, policy fixes, and approvals Implement and manage

remarketing audiences

across Google and social platforms Track

form submissions, phone calls, events, and e-commerce conversions

Analyze campaign performance data and continuously improve

ROI and overall performance

Ensure accurate tracking across

websites, landing pages, funnels, and marketing assets

Collaborate with design, content, and development teams for campaign success Stay updated with the latest digital marketing trends, tools, and platform updates
Required Skills & Qualifications:

4-5 years of hands-on experience

in Digital Marketing Strong expertise in

Google Tag Manager (GTM)

,

GA4

, and

conversion tracking

Proven experience with

Google Merchant Center

and

product feed management

Advanced knowledge of

remarketing strategies

and

audience segmentation

Solid understanding of

cross-domain tracking

and

Google Consent Mode

Strong analytical skills with a data-driven mindset Excellent communication and reporting skills
Job Type: Full-time

Work Location: In person