We are looking for a skilled Digital Marketing Specialist with hands-on experience in managing PPC campaigns, SEO optimization, website performance, Google Ads, and Meta Ads. The ideal candidate should be result-oriented, analytical, and capable of driving high-quality traffic, leads, and conversions.
Key Responsibilities:
Plan, execute, and optimize
PPC campaigns
across Google and Meta platforms
Manage
Google Ads (Search, Display, Shopping, Performance Max, Retargeting)
Handle
Meta Ads (Facebook, Instagram - Lead Gen, Conversion, Retargeting Campaigns)
Conduct
SEO activities
including keyword research, on-page optimization, and technical audits
Monitor and improve
website performance, landing pages, and user experience
Track campaign performance using
analytics and reporting tools
Provide weekly and monthly performance reports with insights and recommendations
Coordinate with
design, content, and development teams
for marketing assets
Optimize campaigns for
ROI, CPL, CPA, CTR, and Conversion Rate
Requirements:
Proven experience in
Google Ads & Meta Ads
management
Strong understanding of
SEO
(on-page & off-page)
Experience with
website analytics tools
(Google Analytics, GA4, Search Console, Tag Manager)
Knowledge of
digital marketing funnels and tracking
Ability to manage multiple campaigns and deadlines
Job Type: Full-time
Pay: ?25,000.00 - ?40,000.00 per month
Education:
Bachelor's (Preferred)
Work Location: In person
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