Digital Marketing Specialist

Year    PB, IN, India

Job Description

We are looking for an experienced

Digital Marketing Specialis

who can run high-performance campaigns across global markets. The ideal candidate has strong experience in selling

digital products, online services and physical products

through paid advertising and understands what drives conversions across different customer segments.

About the Role



You will manage performance-driven campaigns for a variety of offerings, including:

Digital Products:

software tools, web hosting, SaaS, subscriptions, online utilities

Services:

managed hosting, cloud services, consulting, support services

Physical Products:

IT equipment, accessories, electronics and other consumer products
Your role will be to scale sales across local and international markets through strategic targeting, creative optimisation and continuous performance analysis.

Key Responsibilities



Plan, create and manage paid ad campaigns on:

Google Ads, Microsoft Ads (Bing/MSN), LinkedIn Ads, Facebook/Instagram, YouTube

and additional performance networks.

Promote digital products, online services and physical products across

global audiences

. Conduct keyword research, audience targeting, segmentation and competitor analysis. Develop engaging ad copy, creatives, CTAs and landing page optimisation recommendations. Optimise campaigns for conversions, ROAS and cost efficiency. Manage campaign budgets and scale profitable campaigns. Implement and maintain tracking--pixels, UTM parameters, analytics, conversion events. Prepare performance reports with insights and actionable recommendations. Stay updated with advertising trends, platform updates and global market shifts.

Requirements



Minimum 4 years of proven experience

in digital marketing with strong performance advertising skills. Experience selling

digital products, online services and physical products

. Strong understanding of

Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads

, and other paid platforms. Experience in running campaigns for

international markets

. Solid understanding of analytics, attribution, tracking and optimisation. Strong copywriting and communication skills. Analytical mindset with a data-driven approach to decision-making.
Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

Food provided
Work Location: In person

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Job Detail

  • Job Id
    JD5011463
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    PB, IN, India
  • Education
    Not mentioned
  • Experience
    Year