to lead and execute in-house digital marketing initiatives
Key Responsibilities
Digital Roadmap Strategy & Execution
Design and implement Falcon's long-term digital roadmap aligned with brand pillars (Quality, Commitment, Innovation & Humanity).
Translate strategic vision into actionable campaigns across social media platforms.
Continuously refine the roadmap based on analytics, market trends, and dealer/customer feedback.
Social Media Campaigns
Create engaging bilingual posts, reels, and graphics for platforms like Facebook, Instagram, LinkedIn, and YouTube.
Plan and execute paid and organic campaigns to boost brand visibility and dealer/customer engagement.
Monitor campaign performance and optimize for reach, engagement, and conversions.
SEO & Digital Visibility
Collaborate with the website agency to ensure SEO best practices are integrated into site updates.
Conduct keyword research and manage off-page SEO activities.
Dealer & Customer Engagement
Drive digital campaigns that support dealer onboarding and strengthen customer trust.
Monitor feedback and digital sentiment to refine messaging.
Analytics & Reporting
Track KPIs such as social media reach, engagement, lead generation, and campaign ROI.
Present insights to management for continuous improvement.
Qualifications
Bachelor's degree in Marketing, Communications, or related field.
3-5 years of experience in digital marketing with proven expertise in
social media campaign creation and execution
.
Strong knowledge of
SEO tools
(Google Analytics, SEMrush, Ahrefs).
Proficiency in social media management tools (Meta Business Suite, Hootsuite, Canva, etc.).
Excellent communication skills with ability to craft culturally resonant messaging.
Creative mindset with analytical rigor.
Job Type: Full-time
Pay: Up to ₹35,000.00 per month
Ability to commute/relocate:
Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
total work: 2 years (Preferred)
Marketing: 1 year (Preferred)
Work Location: In person
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