Job Description

We are seeking a

Digital Marketing Specialist

with 2-4 years of professional experience to join our team. This role requires a hands-on professional with expertise in managing and executing digital marketing campaigns across various platforms.

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns that drive traffic, conversions, and revenue. Manage and optimize advertising campaigns on

Meta (Facebook & Instagram)

and

Google Ads

, including search, display, and video campaigns. Lead

Social Media Marketing (SMM)

efforts, creating engaging content, managing social media calendars, and analyzing performance to increase brand awareness and engagement. Perform

Search Engine Optimization (SEO)

, including keyword research, on-page and off-page optimization, technical SEO, and content strategy to improve organic search rankings. Utilize web analytics tools (e.g., Google Analytics) to track and report on campaign performance, providing actionable insights and recommendations. Collaborate with the content and design teams to create high-performing ad creatives and landing pages. Stay up-to-date with the latest trends and best practices in digital marketing.

Qualifications:

2-4 years of experience

in a digital marketing role. Demonstrated experience and proficiency with

Meta (Facebook & Instagram) and Google Ads

. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and project management skills. Ability to work both independently and as part of a team.
Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month