Job Description

We are seeking a dynamic and highly creative Social Media Specialist to manage and elevate our brand's presence across all social media platforms. The ideal candidate will be a trend-savvy individual with a deep understanding of the social media landscape, a strong grasp of AI's application in marketing, and a proven ability to drive engagement and growth. This role requires someone who can strategically utilize social media to build community, generate leads, and enhance brand awareness.

Responsibilities:

Develop and execute comprehensive social media strategies aligned with business objectives and marketing goals. Manage, monitor, and grow all designated social media handles (e.g., Facebook, Instagram, X, LinkedIn, TikTok, YouTube, etc.). Create, curate, and schedule engaging content (text, image, video, stories, live sessions) that resonates with our target audience. Stay consistently updated with the latest AI trends, tools, and best practices in social media marketing. Utilize AI platforms and tools to generate innovative ad creatives, optimize content performance, and enhance audience targeting. Identify, vet, and collaborate with relevant social media influencers to expand reach, drive campaigns, and build authentic brand advocacy. Monitor social media analytics, track KPIs, and generate regular reports on performance, providing actionable insights for continuous improvement. Engage with our online community, respond to comments and messages, and foster a positive brand image. Conduct competitive analysis to identify industry trends, opportunities, and areas for differentiation. Manage social media advertising campaigns, including budget allocation, audience targeting, and ad set optimization. Demonstrate a comprehensive understanding of all social media terminology, algorithms, and platform-specific nuances (e.g., engagement rate, reach, impressions, CTR, conversion rate, hashtags, trending audio, viral content, etc.). Stay abreast of changes in social media algorithms and best practices to ensure optimal content visibility. Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and integrated campaigns. Identify and mitigate potential risks or crises related to social media.
Job Type: Full-time

Pay: ?7,000.00 - ?8,000.00 per month

Language:

English (Required)
Work Location: In person