Job Description

SPECIFICATION: Experienced Media Buyer

1. Experience Requirements

3-6+ years

of hands-on performance marketing experience in

D2C eCommerce

.
Must have

scaled ad spends from ?10-20 lakhs/month

?1 crore+/month

profitably.
Proven track record in

scaling at least one D2C brand

in India from early stage to INR 5-20 crore/mo revenue levels.
Experience managing

Meta (Facebook + Instagram) & Google Ads

end-to-end.
Bonus: Experience in

Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360

.

2. Technical Skill Requirements

Meta Ads

Deep knowledge of

account structure

, PGM, ABO vs CBO, scaling frameworks.
Mastery in:Broad + Advantage+ audiences Lookalikes + first-party data Creative testing structures Daily stop loss rules & risk control Retargeting funnels (DPA, ATC, VC custom flows) Ability to run

multiple ad accounts

& manage bans.

Google Ads

Expert in: Performance Max Search + Brand + Competitor campaigns YouTube acquisition Shopping campaigns Strong understanding of

data-layer, conversions, feed optimization

.

Attribution & Analytics

Proficiency in

GA4

, Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack. Ability to read: MER Blended CPAs CAC & LTV interaction ROAS vs Contribution Margin Understands how to scale while protecting

profitability

.

Creative Strategy

Can brief the creative team with: Angles Hooks Winning ad formats Competitor analysis Knows what type of creatives work for: Prospecting Retargeting Scaling to cold markets Can identify fatigued ads quickly.

CRO & Funnel Understanding

Understands landing page psychology. Can audit: PDPs Checkout flow Offer structure Works with tech to improve CVR.

Data & Tools

Should be comfortable with:Shopify analytics Excel/Google Sheets Meta Ads Manager Google Ads Manager Google Tag Manager Pixel setup, conversion APIs Klaviyo, SMS, push notifications (basic)

3. Strategic Skills

Ability to take

revenue targets

and translate them into: Daily spend CAC targets Expected ROAS Weekly scaling plan Deep understanding of: Scaling philosophies Risk management Budget pacing Inventory & marketing sync Seasonality planning Can design and run

Black Friday, Diwali, EOSS, weekend scaling

.

4. Behavioural Skills

KPI-driven, not vanity metrics driven. Ownership mindset -- behaves like a founder. Works calmly under pressure during scaling weeks. Transparent & proactive communicator. * Must be

data-first

, not "opinion-first".