Job Description

Digital Marketing Manager Responsibilities:

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team

• Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages

• Planning and controlling the digital marketing budget and spending by allocating budgets to different channels

• Using A/B testing to optimize digital marketing performance

• Set up Meta conversion Api, pixel, and event tracking on the website and across various digital platforms

• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating daily, weekly & monthly reports on the digital marketing portfolio

• Working on Search Engine Optimization and app store optimization

• Planning and managing our social media platforms.

• Identifying the latest trends and technologies affecting our industry.

• Working with your team to brainstorm new and innovative growth strategies.

• Overseeing and managing all contests, giveaways, offers, and other digital projects.

Digital Marketing Manager Requirements:

• A minimum of 3 years of experience in a digital marketing or advertising position.

• Degree in marketing or relevant field.

• Good knowledge of various aspects of digital marketing including SEO, Meta and Google Adwords, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.

• Highly creative with excellent analytical abilities.

• Outstanding communication and interpersonal skills.

• Up-to-date on the latest trends and technologies in digital marketing.

• Creative thinker and problem solver.

• Ability to thrive in matrix environments and are adept at building relationships with different stakeholders

Job Types: Full-time, Regular / PermanentSalary: ?20,000.00 - ?30,000.00 per monthBenefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What do you know about HikerWolf?
• Write feedback on our Instagram handle (@hikerwolf) and suggest some areas of improvement

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

Speak with the employer
+91 9773758601