Job Description

Digital Marketing Specialist Responsibilities :

Key Responsibilities:

Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising

Requirements:

Bachelor's degree in Marketing, Digital Media, Communications, or a related field 1+ years of hands-on experience in digital marketing Proven experience managing PPC campaigns (Google Ads, Meta Ads, etc.) Solid knowledge of SEO, SEM, email marketing, and web analytics tools (e.g. Google Analytics, Google Tag Manager) Experience with tools like Canva, HubSpot, Mailchimp, Buffer, or Hootsuite Excellent written and verbal communication skills Strong analytical skills and data-driven thinking

Preferred:

Certifications in Google Ads, Meta Blueprint, HubSpot, etc. Experience in B2B and B2C marketing Basic understanding of HTML/CSS is a plus

What We Offer:

Competitive salary and performance bonuses Opportunity to work with a dynamic and innovative team Learning and development support. Maintain and grow our presence across digital platforms (Google Ads, Meta, LinkedIn, Instagram, etc.) Measure and report performance of all digital marketing campaigns and assess against KPIs (ROI and ROAS) Identify trends and insights and optimize spend and performance based on insights Collaborate with internal teams to create landing pages, ad creatives, and content strategies Perform ongoing keyword discovery, expansion, and optimization Manage and optimize website (basic WordPress/Shopify knowledge preferred) Utilize A/B testing to improve campaign performance Stay up to date with the latest digital marketing trends and technologies
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person