Job Description

We are looking for candidates having experiance in Digital Marketing

Key Responsibilities:

1. Digital Campaign Management

Plan, create, and execute digital marketing campaigns for health, motor, life & corporate insurance products. Run targeted lead-generation campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc. Monitor daily campaign performance, optimize for conversion, and control CPL (Cost Per Lead). Coordinate with sales teams to improve lead quality and funnel efficiency.

2. Social Media Management

Manage official social media pages (LinkedIn, Facebook, Instagram, Twitter). Develop monthly content calendars focused on insurance awareness, product benefits, claims assistance, etc. Boost brand visibility and community engagement through regular posts, reels, creatives & stories.

3. SEO & Website Optimization

Improve website ranking through on-page SEO, off-page SEO, and content optimization. Track organic traffic, keyword performance, and landing page conversions. Coordinate with developers for website enhancements & insurance product pages.

4. Content Creation & Coordination

Create or coordinate blogs, articles, videos, infographics & educational content related to insurance. Ensure all digital content complies with IRDAI guidelines and company brand standards.

5. Email & WhatsApp Marketing

Execute email and WhatsApp campaigns for policy renewals, reminders, insurance tips, offers, etc. Implement marketing automation tools (Mailchimp, Zoho, HubSpot, etc.) for drip campaigns.

6. Data & Performance Analysis

Track campaign metrics: impressions, clicks, leads, CPL, ROI, conversions. Generate weekly and monthly dashboards using Google Analytics, CRM & ad platforms. Provide insights to management for decision-making.

7. Collaboration With Business Teams

Work closely with sales, underwriting & operations teams to understand products. Support corporate & retail insurance campaigns with customized marketing strategies. Manage marketing vendors, creative agencies & freelancers when required.

Required Skills:

Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager. Good understanding of insurance products (general, health, life, corporate broking). Knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console). Strong communication & creative thinking ability. Basic design skills (Canva, Photoshop) will be an advantage.

Interested can share their resume at Shipra@exclusiveinsurance.in

Job Type: Full-time

Pay: ?15,000.00 - ?28,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Language:

English (Preferred)
Work Location: In person