We are seeking a dynamic and versatile Digital Marketing Specialist to join our team. The ideal candidate will be a performance marketing expert with comprehensive digital marketing knowledge, creative design skills, and hands-on experience across multiple digital platforms including YouTube. This role requires a strategic thinker who can execute campaigns from concept to completion while driving measurable results.
Key Responsibilities
Performance Marketing
Develop and optimize performance campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn.
Manage advertising budgets and ensure optimal ROI through data analysis
Conduct A/B testing and implement conversion rate optimization strategies
Monitor and report on key metrics (CTR, CPC, ROAS, CAC)
Digital Marketing & Content Creation
Execute comprehensive digital marketing strategies including SEO/SEM and email marketing
Design graphics, banners, and visual assets
Create and edit high-quality videos for marketing campaigns and social media
Develop landing pages and promotional materials aligned with brand guidelines
YouTube Management
Develop YouTube marketing strategies to grow subscribers and engagement
Create, edit, and optimize video content for YouTube platform
Manage YouTube advertising campaigns and implement SEO best practices
Analyze performance metrics and stay updated with platform changes
Required Qualifications
Experience & Education
Bachelor's degree in Marketing or related field
3-5 years of digital marketing experience with proven campaign results
Hands-on performance marketing experience managing $10K+ monthly budgets
Technical Skills
Performance Marketing
: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Analytics
: Google Analytics 4, Google Tag Manager, conversion tracking
Design
: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva
Video Editing
: Adobe Premiere Pro, Final Cut Pro, or similar professional software
YouTube
: YouTube Studio, Analytics, SEO, and community management