Job Description

Job Title: Digital Marketing Specialist

Location: Nipaniya, Indore

Employment Type: Full-time

About Us:

Visko Group is a dynamic and growing organization in [industry/sector], committed to delivering excellence through innovation and strategic thinking. We are looking for a results-driven Digital Marketing Executive with a strong background in campaign management and strategic planning to take our digital presence to the next level.

Key Responsibilities:

Plan, develop, and execute multi-channel digital marketing campaigns (Google Ads, Meta Ads, Email, SEO/SEM, etc.)

Define and implement digital marketing strategies to drive traffic, engagement, and leads/sales.

Analyze campaign performance and ROI using tools like Google Analytics, GA4, Meta Business Suite, etc.

Collaborate with internal teams and external partners to optimize performance across platforms.

Manage and grow paid media budgets efficiently.

Monitor trends and insights to adjust strategies and improve effectiveness.

Conduct competitor analysis and market research to support campaign development.

Prepare regular performance reports and suggest improvements based on data.

Optimize landing pages and user funnels for lead generation and conversions.

Requirements:

2-4 years of experience in digital marketing, with a focus on campaign management and strategic execution.

Strong understanding of performance marketing, conversion, and online customer acquisition.

Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid channels.

Solid knowledge of SEO, keyword research, and Google Analytics/GA4.

Proficiency in using tools like SEMrush, Ahrefs, Mailchimp, HubSpot, etc.

Excellent communication and analytical skills.

Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications

Google Ads or Meta Blueprint certifications.

Experience with marketing automation and CRM platforms.

Exposure to B2B and/or B2C marketing strategies.

Job Types: Full-time, Permanent

Pay: ?9,196.65 - ?50,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person