Digital Marketing Specialist

Year    Mohali, Punjab, India

Job Description

SEO

  • Performing keyword research in sync with the client's business goals in order to optimize the prevailing content and discover new opportunities
  • A detailed analysis of the results derived that should be in coordination with the website's structure and the web pages
  • Should suggest and implement strategies for content development. All the strategies should be in sync with SEO objectives
  • Moderate search engine programs that include webmaster tools, XML sitemaps etc in order to make the reports of the client projects'
  • Also, give a helping hand in producing marketing content like blog posts, posts, case studies etc.
  • Execute campaigns for link building campaigns that should go hand in hand with client's SEO objectives
  • Assistance in creating and implementing content strategies, keeping in mind the SEO goals
  • Keep the momentum going with SEO, social media, and internet marketing industry trends and developments
  • Make use of various tools that support the social media strategy of the client
  • Monitor web analytics dashboards, reports, and key reporting tools, and mark the key areas of importance according to the client goals
  • Always analyse and keep a tab on the results and the search performance across all the channels
  • Must have proper communication with the whole team and management regarding the project status and its development
  • Work with the other team members to reach client goals
Google Ads :
  • Researching new advertising opportunities and providing recommendations to management on which ones are best for the company's goals
  • Analysing performance data to identify trends and patterns in order to improve campaign effectiveness
  • Monitoring competitor activity in order to identify any new strategies that may affect business goals
  • Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
  • Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
  • Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
  • Creating reports detailing campaign results and making recommendations for future campaigns
  • Analysing customer data to identify potential customers who may be interested in the company's products or services
  • Collaborating with other team members to develop strategies to improve website traffic and sales
Company overview:
  • APPWRK IT Solutions Pvt. Ltd. is an India based IT Service Provider founded in the year 2012, intent towards associating with right people at the right place in order to achieve the best possible results. Since2012, APPWRK IT Solutions is continuously developing web applications for the business all across the globe. We have fruitfully delivered numerous projects in IT Field irrespective of Mobile, Desktop and Web applications. We are well known for our expertise and our performances in our native. Having worked on many important business platforms, APPWRK visualizes a seamless and consistent approach to serve its customers. APPWRK have been successfully delivering High Quality, Low-Cost Solutions in numerous market verticals. And, can still work thereon for years to come back.
  • Everything we build revolves around you. From designers who contrive the latest designs with creativity, to developers who add life to the idea- we codify what you require to touch the heights of success. we remain loyal to you, your expectations and your time. That's what APPWRK runs on.
  • For more information, visit www.appwrk.com
Job Type: Full-timePay: Up to ?50,000.00 per monthSchedule:
  • Day shift
Supplemental pay types:
  • Performance bonus
  • Yearly bonus
Speak with the employer
+91 6239648958

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Job Detail

  • Job Id
    JD2887932
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mohali, Punjab, India
  • Education
    Not mentioned
  • Experience
    Year