Job Description

Key Responsibilities:

Plan and execute

digital marketing strategies

for podcast content across SEO, SEM, social media, email, and display advertising Promote podcast episodes on

YouTube, Spotify, Apple Podcasts, Instagram, LinkedIn, and other platforms

Manage and grow the company's digital presence across

Google, Meta, LinkedIn, YouTube

, and podcast platforms Create and execute

content marketing strategies

including reels, shorts, posts, blogs, newsletters, and ad creative Optimize podcast titles, descriptions, thumbnails, landing pages, and website content for

SEO and engagement

Manage

paid ad campaigns

(Google Ads, Meta Ads) to drive reach, subscribers, and leads Track and analyse performance using

Google Analytics, Search Console

, and other tools Conduct

A/B testing

, campaign optimisation, and performance reporting Collaborate with design and content teams to align podcast and marketing goals Stay updated with

digital marketing and podcast industry trends

Required Skills & Qualifications:

Bachelor's degree in Marketing, Digital Media, Communications, or related field

3-5 years of hands-on digital marketing experience

Must have strong knowledge of podcasts and digital content marketing

Proven experience in

SEO/SEM, Google Ads, Meta Ads, and social media strategy

Proficiency in tools such as

Google Analytics, Google Tag Manager, Canva/Adobe

, HubSpot, or similar Strong communication, copywriting, and analytical skills Experience with CRM and marketing automation tools is a plus
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?40,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person