Job Description

Job Title:

Digital Marketing Specialist

Location:

Pune

Experience:

3-5 Years

Department:

Digital Marketing

Job Summary:

We are looking for a results-driven

Digital Marketing Specialist

with strong expertise in SEO, paid advertising, and social media marketing. The ideal candidate should have hands-on experience in managing Meta and Google Ads campaigns, optimizing digital performance, and driving quality leads through multiple digital platforms.

Key Responsibilities:

Plan, execute, and optimize

digital marketing campaigns

across SEO, Google Ads, Meta (Facebook & Instagram) Ads, and social media platforms. Perform

on-page and off-page SEO

, keyword research, competitor analysis, and website optimization. Manage

Google Ads

(Search, Display, YouTube) and

Meta Ads

, including budget planning, A/B testing, and performance tracking. Develop and manage

social media strategies

, content planning, and engagement activities. Analyze campaign performance using tools like

Google Analytics, Search Console, and Ads Manager

. Generate regular performance reports with actionable insights. Coordinate with content, design, and sales teams to improve conversion rates and brand visibility. Stay updated with the latest

digital marketing trends, tools, and algorithms

.

Required Skills & Experience:

3-5 years of proven experience

in digital marketing. Strong knowledge of

SEO, SEM, Meta Ads, Google Ads, and Social Media Marketing

. Hands-on experience with

lead generation and performance marketing

. Familiarity with tools such as

Google Analytics, Google Search Console, Meta Business Manager, SEMrush/Ahrefs

. Understanding of

email marketing, remarketing, and conversion tracking

. Excellent analytical, communication, and problem-solving skills.

Required Certifications:

Google Ads Certification

Google Analytics Certification

Meta (Facebook Blueprint) Certification

Any recognized

Digital Marketing Certification

from a reputed institute

Preferred Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Experience in agency or performance-driven environments. Knowledge of

content marketing and basic graphic/video coordination

.
Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹650,000.00 per year

Benefits:

Cell phone reimbursement Paid sick time Paid time off
Work Location: In person