Job Description

We are a premium aesthetic and wellness clinic that provides various skin, hair and body treatments. Now, we are looking for an ambitious and proactive Part-Time Digital Marketing Specialist with the aim of enhancing online engagement for greater awareness and better ad performance.

JOB SUMMARY

-As a Part-time Digital Marketing Specialist, you will support our digital growth initiatives, including managing PPC campaigns, posting daily in GMB, handling social media, and promoting content for brand awareness and audience engagement.

-You will work hand-in-hand with the clinic leadership to implement a marketing strategy that represents our premium brand identity.

Advertising & Campaigns:

-Develop, run, and refine PPC campaigns in Google Ads and Facebook/Instagram Ads to drive inquiries and conversions.

-Optimize bidding, audiences, and creatives to improve return on ad spend (ROAS) on a day-to-day basis.

-Tracks spending and campaign results, providing weekly insight reports.

Social Media & Engagement:

-Create, schedule, and publish daily posts to GMB, Facebook, Instagram, and LinkedIn.

-Increase reel and high-engagement posts strategically through boosting to reach more people.

-Reply to comments, messages, and interactions from our audience in a timely manner that is representative of our brand.

- Liaise with the clinic team for ideas on content, patient stories, and testimonials to share.

Content Optimization:

Ensure ongoing content is on brand aesthetically and optimized for SEO and audience intent.

- Weekly insights on content performance and recommendations

- Leverage analytics to understand trends in user engagement and, therefore, enhance the content strategy.

SKILLS & REQUIREMENTS:

Proven experience with PPC advertising on Google, Facebook, and/or Instagram.

Hands-on experience in Google Business Profile and daily posting.

Strong knowledge of social media trends, reels, and means of engagement.

Familiarity with analytics tools:

-Google Analytics, Meta Insights, GMB Metrics.

- Excellent communication and content creation skills.

- Proven ability to deliver results independently, with minimum supervision.

-Availability to be present at the Clinic on a part-time basis every week.

-Basic experience in graphic design or Canva is an advantage.

WORK DETAILS

Part-Time Position

Must attend the clinic on site for coordination and reporting.

Weekly hours by mutual agreement

Depending on the success of the campaign, performance incentives may apply.

Job Type: Part-time

Pay: ₹10,057.04 - ₹20,000.00 per month

Expected hours: 18 - 30 per week

Benefits:

Cell phone reimbursement Internet reimbursement Paid time off
Work Location: In person