Job Description

Key Responsibilities

Digital Marketing Execution

Plan and execute integrated digital marketing strategies for: E-commerce brands Lead generation campaigns Brand awareness initiatives Manage end-to-end campaign execution including setup, testing, optimisation, and scaling.

Paid Media Management

Manage and optimise paid campaigns across:

Meta Ads

(Facebook & Instagram)

Google Ads

(Search, Display, YouTube, Shopping - where applicable) Drive key performance metrics such as: ROAS, CPA, CPL, CAC, conversions, and revenue

E-commerce Marketing

Execute e-commerce growth initiatives, including: Product and category-level campaigns Shopping feeds and performance optimisation Conversion-focused landing pages

Social Media & Content Alignment

Manage organic social media strategies aligned with paid campaigns Coordinate with creative teams for: Ad creatives Social media content Campaign visuals

SEO & CRO

Execute SEO activities for client websites including: Keyword research On-page optimisation Content recommendations Coordination on basic technical SEO Work on CRO initiatives such as: Landing page optimisation Funnel improvement recommendations A/B testing support

Analytics & Reporting

Track and analyse performance using: Google Analytics Google Search Console Meta Ads Manager Prepare performance reports and dashboards Share insights, learnings, and optimisation plans with clients

Client & Agency Responsibilities

Manage multiple clients simultaneously across different industries Understand diverse business models and objectives Communicate clearly with internal teams and clients Adhere to agency timelines, deliverables, and performance expectations Proactively suggest growth opportunities and improvements

Required Skills & Experience

Experience working in a

digital marketing agency

Strong understanding of

360 digital marketing

Hands-on expertise in: Meta Ads Google Ads Working knowledge of: SEO and content optimisation

E-commerce marketing exposure (mandatory)

Strong understanding of funnels for: E-commerce sales Lead generation Solid grasp of performance metrics: ROAS, CPA, CPL, CAC, Conversion Rate Experience with platforms: Shopify / WooCommerce (preferred) Strong analytical, reporting, and optimisation skills

Good to Have

Email marketing and automation experience WhatsApp marketing and remarketing flows Experience handling international clients Ability to scale campaigns across different industries

What We Offer

Exposure to diverse clients and industries Strong learning curve across performance marketing, SEO, and CRO Growth-oriented agency environment Clear career progression based on performance.
Job Type: Full-time

Work Location: In person