Job Description

Job Title: Digital Marketing Specialist (Meta Ads & Performance Marketing)

Company name : Rentomed Pvt Ltd
Location : Pune(On-site)
Experience : 2 year

Job Overview

We are seeking a highly skilled and results-driven Digital Marketing Specialist to manage and optimize online marketing campaigns across multiple platforms. The ideal candidate will have strong expertise in Meta Ads (Facebook & Instagram), along with a solid understanding of other digital marketing channels, analytics, and lead-generation strategies.

Key Responsibilities

1. Meta Ads Management

Plan, create, and optimize Facebook & Instagram ad campaigns.

Conduct A/B testing on creatives, headlines, and audiences.

Monitor campaign performance and adjust strategies for maximum ROI.

Manage budgets, bidding strategies, and audience segmentation.

Prepare performance reports and insights for continuous improvement.

2. Digital Marketing & Performance Optimization

Develop and execute multi-channel digital marketing strategies.

Run campaigns on Google Ads (Search, Display, YouTube) -- optional if applicable.

Perform keyword research and competitor analysis.

Improve campaign performance using data-driven insights.

3. Social Media Management

Assist in creating content calendars for social media platforms.

Work closely with the creative team on ad creatives and posts.

Track platform KPIs and optimize posting strategies.

4. SEO & Website Management

(Add/remove based on your needs)

Perform basic on-page SEO and keyword optimization.

Monitor website analytics (Google Analytics, Search Console).

Collaborate with the web team to improve landing pages and conversion rates.

5. Reporting & Analytics

Prepare weekly and monthly performance reports.

Track KPIs such as cost per lead, ROAS, reach, engagement, and conversions.

Provide insights and recommendations for future campaigns.

Required Skills & Qualifications

Proven experience in Meta Ads (Facebook & Instagram advertising).

Strong understanding of digital marketing trends and performance optimization.

Experience with Google Analytics, Meta Business Suite, and Ads Manager.

Good knowledge of SEO, PPC, and social media strategies.

Strong analytical, communication, and problem-solving skills.

Ability to manage multiple campaigns and meet deadlines.

Experience running lead generation campaigns for service-based businesses or e-commerce.

Job Type: Full-time

Pay: From ?25,000.00 per month

Work Location: In person